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Los gigantes de las redes sociales participaron en operaciones de \u00abamplia vigilancia\u00bb<\/strong> de sus usuarios para ganar dinero con su informaci\u00f3n personal, se\u00f1ala un informe de la Comisi\u00f3n Federal de Comercio de Estados Unidos (FTC). El documento, basado en consultas realizadas casi cuatro a\u00f1os atr\u00e1s entre nueve empresas, descubri\u00f3 que recopilaban grandes cantidades de datos,<\/strong> a veces a trav\u00e9s de terceros, y que pod\u00edan retener indefinidamente la informaci\u00f3n reunida sobre usuarios y no usuarios de sus plataformas.<\/p>\n<\/div>\n\n
\u00abEl informe expone c\u00f3mo las redes sociales y las empresas de streaming recopilan enorme cantidad de datos personales de los estadounidenses y los venden por miles de millones de d\u00f3lares al a\u00f1o<\/strong>\u00ab, dijo la presidenta de la FTC, Lina Khan, en un comunicado.<\/p>\n<\/div>\n\n
\u00abEl fracaso de varias empresas a la hora de proteger adecuadamente a ni\u00f1os y adolescentes en l\u00ednea es especialmente preocupante\u00bb, destaca.<\/p>\n<\/div>\n
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Khan sostuvo que estas pr\u00e1cticas expusieron a las personas afectadas al potencial de robo de identidad o acoso y amenazaron sus libertades.<\/p>\n<\/div>\n
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Seg\u00fan el informe, los modelos de negocio, que normalmente implican publicidad dirigida, incentivaron la recopilaci\u00f3n masiva de datos de usuarios.<\/p>\n<\/div>\n
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El Interactive Advertising Bureau (IAB) respondi\u00f3 que los usuarios de Internet entienden que los anuncios dirigidos <\/strong>son necesarios para poder acceder a servicios en l\u00ednea en forma gratuita y asegur\u00f3 que su grupo apoya \u00abvehementemente\u00bb una ley nacional integral de privacidad de datos.<\/p>\n<\/div>\n\n
\u00abEstamos decepcionados con la continua caracterizaci\u00f3n que hace la FTC de la industria de la publicidad digital como involucrada en una ‘vigilancia comercial masiva<\/strong>‘\u00bb, coment\u00f3 el director ejecutivo de IAB, David Cohen, en una publicaci\u00f3n en respuesta al informe.<\/p>\n<\/div>\n\n
\u00abNada podr\u00eda estar m\u00e1s lejos de la verdad, ya que innumerables estudios han demostrado que los consumidores comprenden el intercambio de valores y agradecen la oportunidad de tener acceso a contenidos y servicios gratuitos o altamente subsidiados\u00bb.<\/p>\n<\/div>\n
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Los hallazgos se basaron en respuestas a pedidos enviados a finales de 2020 a empresas como Meta (Facebook), YouTube, Snap, Amazon<\/strong>, propietario de Twitch, ByteDance, la empresa matriz de TikTok, y X<\/strong>, anteriormente conocida como Twitter.<\/p>\n<\/div>\n\n
\u00abGoogle tiene las pol\u00edticas de privacidad m\u00e1s estrictas de nuestra industria: nunca vendemos informaci\u00f3n personal de las personas y no utilizamos informaci\u00f3n sensible para publicar anuncios\u00bb, dijo a la AFP el portavoz de Google, Jose Castaneda.<\/p>\n<\/div>\n
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El informe encontr\u00f3 que las pr\u00e1cticas de recopilaci\u00f3n de datos eran \u00ablamentablemente inadecuadas\u00bb y que algunas empresas no eliminaron todos los datos que los usuarios<\/strong> les pidieron que eliminaran.<\/p>\n<\/div>\nSource link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Los gigantes de las redes sociales participaron en operaciones de \u00abamplia vigilancia\u00bb de sus usuarios para ganar dinero con su informaci\u00f3n personal, se\u00f1ala un informe de la Comisi\u00f3n Federal de Comercio de Estados Unidos (FTC). El documento, basado en consultas realizadas casi cuatro a\u00f1os atr\u00e1s entre nueve empresas, descubri\u00f3 que recopilaban grandes cantidades de datos, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":{"0":"post-96164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-actualidad"},"yoast_head":"\n
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