{"id":75176,"date":"2023-05-07T12:02:58","date_gmt":"2023-05-07T17:02:58","guid":{"rendered":"https:\/\/joanpa.com\/2023\/05\/el-tilde-azul-desembarca-en-gmail\/"},"modified":"2023-05-07T12:02:58","modified_gmt":"2023-05-07T17:02:58","slug":"el-tilde-azul-desembarca-en-gmail","status":"publish","type":"post","link":"https:\/\/joanpa.com\/?p=75176","title":{"rendered":"el tilde azul desembarca en Gmail"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"title check-space\" data-color=\"style=&quot;background-color:&quot;\">\n<p><h2>La plataforma de correo electr\u00f3nico lo incorpor\u00f3 como una capa extra de seguridad. C\u00f3mo funciona. <\/h2>\n<\/p>\n<\/div>\n<\/div>\n<div id=\"entry-body\">\n<p><strong>Google copi\u00f3 de Twitter <\/strong>su caracter\u00edstica m\u00e1s pol\u00e9mica, la que Elon Musk despert\u00f3 la bronca de los usuarios de la red social. Pero en este caso, el gigante tecnol\u00f3gico plane\u00f3 utilizar\u00a0este recurso para\u00a0<strong>proteger a sus millones de usuarios de Gmail<\/strong>\u00a0de potenciales ciberestafas.\u00a0<\/p>\n<p>Seg\u00fan revel\u00f3 en su blog oficial, Google\u00a0comenz\u00f3 a implementar una <strong>insignia de verificaci\u00f3n azul <\/strong>en algunos remitentes de correos electr\u00f3nicos. Si aparece junto al nombre del remitente, significa que es mucho m\u00e1s probable para el usuario corroborar que\u00a0se trate de\u00a0quien cree que es.<\/p>\n<p>A diferencia de la red social del pajarito azul, <strong>no habr\u00e1 que pagar por funciones extra<\/strong>, como el caso de Twitter Blue, sino que resaltar\u00e1 en los emails que provienen de un remitente verificado y que no son potencialmente una amenaza de ciberataque.<\/p>\n<h2>Qu\u00e9 es BIMI, la nueva herramienta de seguridad de Gmail<\/h2>\n<p>Para traer algo de soluci\u00f3n a esta problem\u00e1tica\u00a0aparece el\u00a0<strong>est\u00e1ndar BIMI<\/strong>, siglas de <em>Brand Indicator for Message Identification<\/em> o \u00abindicador de marca para identificaci\u00f3n de mensajes\u00bb. Esta capa extra de seguridad permite a una empresa <strong>verificar sus correos de forma segura<\/strong> a trav\u00e9s de claves de identificaci\u00f3n y registros DNS.<\/p>\n<p>El est\u00e1ndar impulsado por Google, Fastmail, MailChimp, Validity, Valmail y Yahoo! <strong>busca principalmente darle batalla a las campa\u00f1as <\/strong>de phishing (suplantaci\u00f3n de identidad) que suele ser moneda corriente en los emails.\u00a0<\/p>\n<div class=\"sp__Normal embed-box embed-body-photo\" data-index=\"1\">\n<picture class=\"pointer\">\n<img decoding=\"async\" class=\"img-expand\" width=\"100\" height=\"100\" loading=\"lazy\" src=\"https:\/\/www.clarin.com\/img\/2023\/05\/04\/KJ4Ts5_qL_720x0__1.jpg\" alt=\"Gmail incorpora el estandar BIMI para autenticar los correos electr\u00f3nicos. Foto: Google.\"\/><br \/>\n<span class=\"bt-expand\"><br \/>\n<svg class=\"ico white_mod\">\n<use class=\"use-expand\" xlink:href=\"#icon-expand\"\/>\n<\/svg><br \/>\n<\/span>\n<\/picture><figcaption>Gmail incorpora el estandar BIMI para autenticar los correos electr\u00f3nicos. Foto: Google. <\/figcaption><\/div>\n<p>Si bien Gmail como otros cliente de correo actualmente <strong>incluye un sistema antispam<\/strong>, la capacidad de los ciberdelincuentes hace que ninguno sea infalible. Adem\u00e1s de filtrar los correos que son maliciosos, Google podr\u00e1 tambi\u00e9n <strong>resaltar con un tilde azul <\/strong>aquellos cuyos remitentes est\u00e1n verificados.\u00a0<\/p>\n<p>Eso s\u00ed,\u00a0las organizaciones que adoptaron el sistema BIMI (Indicadores de marca para la identificaci\u00f3n de mensajes), que Google comenz\u00f3 a admitir en 202, son algunas de las que pueden calificar bajo este est\u00e1ndar.<\/p>\n<p>Con esta verificaci\u00f3n llega la posibilidad tambi\u00e9n de<strong> incluir un logotipo oficial<\/strong>, el mismo\u00a0que\u00a0Gmail comenz\u00f3 a integrar en su servicio de correo el a\u00f1o pasado.<\/p>\n<div class=\"sp__Normal embed-box embed-body-photo\" data-index=\"2\">\n<picture class=\"pointer\">\n<img decoding=\"async\" class=\"img-expand\" width=\"100\" height=\"100\" loading=\"lazy\" src=\"https:\/\/www.clarin.com\/img\/2023\/05\/04\/JF_VlfDdS_720x0__1.jpg\" alt=\"Gmail cuenta con la posibilida de incluir un logotipo oficial en los remitentes verificados.\"\/><br \/>\n<span class=\"bt-expand\"><br \/>\n<svg class=\"ico white_mod\">\n<use class=\"use-expand\" xlink:href=\"#icon-expand\"\/>\n<\/svg><br \/>\n<\/span>\n<\/picture><figcaption>Gmail cuenta con la posibilida de incluir un logotipo oficial en los remitentes verificados. <\/figcaption><\/div>\n<p>Incluso para que\u00a0todav\u00eda sea m\u00e1s claro que estos <strong>remitentes son reales<\/strong>, Gmail comienza\u00a0a mostrar un check azul de verificaci\u00f3n en estos remitentes verificados con BIMI.<\/p>\n<p>De hecho, la insignia aparece a la <strong>derecha del nombre de la organizaci\u00f3n<\/strong>, lo que brinda a los destinatarios una forma adicional de diferenciar a los suplantadores de identidad de las cuentas genuinas.<\/p>\n<p>Adem\u00e1s, al momento de pasar el cursor sobre el nombre del remitente, ver\u00e1 un <strong>mensaje emergente<\/strong> que dice que \u00abel remitente de este correo electr\u00f3nico verific\u00f3 que posee (nombre de dominio) y el logotipo en la imagen de perfil\u00bb.<\/p>\n<p>En caso de duda, la insignia muestra que el correo deber\u00eda provenir de donde dice provenir, como sucede con las cuentas verificadas en Twitter o de forma similar al icono del candado en las<strong> conexiones seguras HTTPS<\/strong> en el navegador.<\/p>\n<p>Seg\u00fan Google, la integraci\u00f3n de la verificaci\u00f3n BIMI en Gmail fue lanzado el mi\u00e9rcoles a un grupo reducido de usuarios y se espera que llegue al resto en\u00a0los pr\u00f3ximos d\u00edas.<\/p>\n<p><span class=\"title-related\">Mir\u00e1 tambi\u00e9n<\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.clarin.com\/tecnologia\/google-copio-twitter-caracteristica-polemica-tilde-azul-desembarca-gmail_0_cg58mUvces.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma de correo electr\u00f3nico lo incorpor\u00f3 como una capa extra de seguridad. C\u00f3mo funciona. Google copi\u00f3 de Twitter su caracter\u00edstica m\u00e1s pol\u00e9mica, la que Elon Musk despert\u00f3 la bronca de los usuarios de la red social. Pero en este caso, el gigante tecnol\u00f3gico plane\u00f3 utilizar\u00a0este recurso para\u00a0proteger a sus millones de usuarios de Gmail\u00a0de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":75177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,3],"tags":[],"class_list":{"0":"post-75176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-portada","8":"category-tecnologia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>el tilde azul desembarca en Gmail * Joanpa.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joanpa.com\/?p=75176\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"el tilde azul desembarca en Gmail * Joanpa.com\" \/>\n<meta property=\"og:description\" content=\"La plataforma de correo electr\u00f3nico lo incorpor\u00f3 como una capa extra de seguridad. 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