{"id":73168,"date":"2023-03-09T12:03:46","date_gmt":"2023-03-09T17:03:46","guid":{"rendered":"https:\/\/joanpa.com\/2023\/03\/facebook-vuelve-atras-con-un-cambio-clave-en-la-aplicacion-que-pasara-con-messenger\/"},"modified":"2023-03-09T12:03:46","modified_gmt":"2023-03-09T17:03:46","slug":"facebook-vuelve-atras-con-un-cambio-clave-en-la-aplicacion-que-pasara-con-messenger","status":"publish","type":"post","link":"https:\/\/joanpa.com\/?p=73168","title":{"rendered":"Facebook vuelve atr\u00e1s con un cambio clave en la aplicaci\u00f3n: qu\u00e9 pasar\u00e1 con Messenger"},"content":{"rendered":"

<\/p>\n

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Mark Zuckerberg da un volantazo para frenar el declive de su primera red social.<\/h2>\n<\/p>\n<\/div>\n<\/div>\n
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Meta <\/strong>sigue a los tumbos. M\u00e1s all\u00e1 de que las compras\u00a0de WhatsApp e Instagram<\/strong> por miles y miles de millones de d\u00f3lares\u00a0a la larga y a simple vista fueron un \u00e9xito, con su marca emblema no sucede lo mismo. Hace tiempo que Facebook viene perdiendo posicionamiento<\/strong>. Ocurre que\u00a0la mayor\u00eda de sus usuarios no abandona su perfil, pero cada vez lo usa\u00a0menos. Sobre todo los sub 45<\/strong>.<\/p>\n

Buscando ponerle un freno al declive, la compa\u00f1\u00eda de Mark Zuckerberg<\/strong> pega un nuevo volantazo. Hace tiempo que se rumoreaba que la firma de California iba a colocar de nuevo Messenger dentro de Facebook. La noticia es que ahora se confirm\u00f3<\/strong>.<\/p>\n

\u00abEstamos probando que la gente pueda acceder a su bandeja de entrada de Messenger dentro de la app de Facebook y ver\u00e1s expandirse esta prueba pronto\u00bb, escribi\u00f3 en el blog de la empresa Tom Alison, jefe de Facebook.<\/p>\n

\n\n\"Mark
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\n\n\n<\/svg>
\n<\/span>\n<\/picture>
Mark Zuckerberg, el jefe, hace unos meses. Foto: Reuters <\/figcaption><\/div>\n

El anuncio de la vuelta Messenger a sus ra\u00edces lleg\u00f3 casi escondido. La entrada del blog no tiene como tema central a Messenger, sino que se titula ‘Facebook Hoy y Ma\u00f1ana’ y relata el \u00e9xito y crecimiento de los reels y los esfuerzos de la compa\u00f1\u00eda para que los creadores de contenidos ganen dinero en la plataforma.<\/p>\n

La funci\u00f3n de chat es clave para Facebook ya que los chats de comunidad han incrementado sus miembros en un 50%, seg\u00fan asegur\u00f3 Tom Alison.<\/p>\n

Facebook resiste<\/h2>\n

Tener Messenger dentro de la app de Facebook sin duda ser\u00e1 m\u00e1s \u00fatil que como funciona actualmente. La app tambi\u00e9n ser\u00e1 m\u00e1s competente por s\u00ed misma, una preocupaci\u00f3n no menor en tiempos en que Meta sigue buscando recolocar a Facebook como atractiva para j\u00f3venes y como una competencia efectiva para TikTok. Claro que, como Alison asegura, \u00abFacebook no est\u00e1 muerto ni est\u00e1 muriendo, sino que de hecho est\u00e1 vivo y pr\u00f3spero con 2,000 millones de usuarios activos diarios\u00bb.<\/p>\n

Fue en 2014 cuando Facebook apag\u00f3 la funci\u00f3n de mensajer\u00eda dentro de su app, obligando a los usuarios a instalar en su lugar Messenger. La compa\u00f1\u00eda confirm\u00f3 ahora sus planes para traer de vuelta la mensajer\u00eda a Facebook, unos nueve a\u00f1os m\u00e1s tarde.<\/p>\n

\n\n\"Facebook,
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\n\n\n<\/svg>
\n<\/span>\n<\/picture>
Facebook, Messenger, Instagram y WhatsApp, todas bajo la \u00f3rbita de Zuckerberg: Foto: Reuters <\/figcaption><\/div>\n

Meta no dio detalles sobre cu\u00e1ntas personas ser\u00e1n parte de la prueba para que Messenger vuelva a Facebook.<\/p>\n

Como siguientes pasos, la empresa de Zuckerberg anunci\u00f3 que\u00a0 integrar\u00e1 m\u00e1s funciones de mensajer\u00eda en Facebook<\/strong> durante el a\u00f1o, aunque no est\u00e1 claro de si va a ser un reemplazo o un complemento a Messenger.<\/p>\n

SL<\/em><\/p>\n

Mir\u00e1 tambi\u00e9n<\/span><\/p>\n<\/div>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Zuckerberg da un volantazo para frenar el declive de su primera red social. Meta sigue a los tumbos. M\u00e1s all\u00e1 de que las compras\u00a0de WhatsApp e Instagram por miles y miles de millones de d\u00f3lares\u00a0a la larga y a simple vista fueron un \u00e9xito, con su marca emblema no sucede lo mismo. Hace tiempo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,3],"tags":[],"class_list":{"0":"post-73168","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-portada","7":"category-tecnologia"},"yoast_head":"\nFacebook vuelve atr\u00e1s con un cambio clave en la aplicaci\u00f3n: qu\u00e9 pasar\u00e1 con Messenger * Joanpa.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joanpa.com\/?p=73168\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook vuelve atr\u00e1s con un cambio clave en la aplicaci\u00f3n: qu\u00e9 pasar\u00e1 con Messenger * Joanpa.com\" \/>\n<meta property=\"og:description\" content=\"Mark Zuckerberg da un volantazo para frenar el declive de su primera red social. 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