{"id":69295,"date":"2022-09-07T12:02:49","date_gmt":"2022-09-07T17:02:49","guid":{"rendered":"https:\/\/joanpa.com\/2022\/09\/netflix-adelanta-el-lanzamiento-de-su-plan-mas-barato-con-publicidad\/"},"modified":"2022-09-07T12:02:49","modified_gmt":"2022-09-07T17:02:49","slug":"netflix-adelanta-el-lanzamiento-de-su-plan-mas-barato-con-publicidad","status":"publish","type":"post","link":"https:\/\/joanpa.com\/?p=69295","title":{"rendered":"Netflix adelanta el lanzamiento de su plan m\u00e1s barato con publicidad"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"title check-space\" data-color=\"style=&quot;background-color:&quot;\">\n<p><h2>La nueva suscripci\u00f3n estar\u00e1 disponible antes de fin de a\u00f1o: qu\u00e9 fecha se rumorea.<\/h2>\n<\/p>\n<\/div>\n<\/div>\n<div id=\"\">\n<p>El promocionado plan con anuncios de <strong>Netflix <\/strong>podr\u00eda llegar antes de lo previsto. La plataforma de streaming ultima los detalles para implementar una suscripci\u00f3n de bajo costo, ante la reiterada merma de sus espectadores.<\/p>\n<p>De acuerdo a lo que indican varias fuentes, la versi\u00f3n reducida podr\u00eda debutar<strong> a principios de noviembre<\/strong> y no en 2023, como se hab\u00eda anticipado de manera oficial.<\/p>\n<p>El principal motivo es <strong>sacar una ventaja a Disney+<\/strong>, que tambi\u00e9n planea lanzar -bajo el r\u00f3tulo Disney+ Basic- su propia variante del servicio con anuncios el pr\u00f3ximo 8 de diciembre.<\/p>\n<p>Si Netflix logra su cometido, se adelantar\u00e1 poco m\u00e1s de un mes a uno de sus rivales m\u00e1s cercanos y que recientemente lo ha superado en cantidad de suscripciones.<\/p>\n<div class=\"sp__Normal embed-box embed-body-photo\" data-index=\"1\">\n<picture class=\"pointer\">\n<img decoding=\"async\" class=\"img-expand\" width=\"100\" height=\"100\" loading=\"lazy\" src=\"https:\/\/www.clarin.com\/img\/2018\/11\/11\/zT1zPS6T3_720x0__1.jpg\" alt=\"Diseny plus tiene planeado lanzar su propio sistema con anuncios.\"\/><br \/>\n<span class=\"bt-expand\"><br \/>\n<svg class=\"ico white_mod\">\n<use class=\"use-expand\" xlink:href=\"#icon-expand\"\/>\n<\/svg><br \/>\n<\/span>\n<\/picture><figcaption>Diseny plus tiene planeado lanzar su propio sistema con anuncios. <\/figcaption><\/div>\n<p>En julio, Netflix hab\u00eda informado a sus inversores que ten\u00eda previsto estrenar el plan con anuncios en el primer trimestre de 2023. Sin embargo, el beneficio no ser\u00e1 para todos.<\/p>\n<p>Entre los pa\u00edses confirmados son Estados Unidos, Canad\u00e1, Reino Unido, Francia y Alemania, seg\u00fan fuentes de la industria que han sido informadas sobre los planes del servicio de streaming.<\/p>\n<p>De manera oficial, la compa\u00f1\u00eda no confirm\u00f3 ni tampoco desminti\u00f3 el adelanto de su lanzamiento. Dicha fecha se mencion\u00f3 en un informe de The Wall Street Journal sobre la estrategia comercial que estar\u00eda abordando la compa\u00f1\u00eda para sumar anunciantes.<\/p>\n<h2>Netflix: c\u00f3mo ser\u00e1 el nuevo servicio m\u00e1s barato con publicidad<\/h2>\n<div class=\"sp__Normal embed-box embed-body-photo\" data-index=\"2\">\n<picture class=\"pointer\">\n<img decoding=\"async\" class=\"img-expand\" width=\"100\" height=\"100\" loading=\"lazy\" src=\"https:\/\/www.clarin.com\/img\/2022\/07\/21\/5e7Lvg9Ht_720x0__1.jpg\" alt=\"Foto AFP.\"\/><br \/>\n<span class=\"bt-expand\"><br \/>\n<svg class=\"ico white_mod\">\n<use class=\"use-expand\" xlink:href=\"#icon-expand\"\/>\n<\/svg><br \/>\n<\/span>\n<\/picture><figcaption>Foto AFP. <\/figcaption><\/div>\n<p>En un principio, la idea ser\u00eda incluir cuatro minutos de contenido publicitario por cada hora de transmisi\u00f3n de contenido, de forma tal que diariamente un usuario podr\u00eda llegar a ver un m\u00e1ximo de<strong> un poco m\u00e1s de una hora <\/strong>de anuncios.<\/p>\n<p>Los mismos aparecer\u00edan antes y durante las series y pel\u00edculas, aunque no en todas. Esto se debe a que las <strong>producciones originales <\/strong>de Netflix no mostrar\u00edan ning\u00fan tipo de contenido publicitario, aunque, l\u00f3gicamente, hay que ver si esto finalmente es as\u00ed.<\/p>\n<p>Si bien el valor mensual del servicio a\u00fan no fue confirmado oficialmente por la compa\u00f1\u00eda, se sabe que ser\u00e1 menos de<strong> 10 d\u00f3lares<\/strong>, ya que ese es el costo actual del plan B\u00e1sico, su nivel de mejor precio.<\/p>\n<p>A todo esto, Bloomberg se\u00f1ala que Netflix est\u00e1 tratando de \u00ablograr un cuidadoso equilibrio\u00bb entre los anuncios y la experiencia del usuario argentino que conoce desde 2011, cuando el servicio de streaming hizo su debut en el pa\u00eds.<\/p>\n<p>El socio elegido para rentabilizar estos anuncios es\u00a0Microsoft, con quien busca negociar las publicidades que aparecer\u00edan en el servicio de streaming. Para ello, la plataforma busca tener todo cerrado antes de setiembre.<\/p>\n<p>La ventaja de tener un gigante como Microsoft es que puede \u00absatisfacer todas las necesidades requeridas\u00bb para trabajar en la nueva suscripci\u00f3n con anuncios.<\/p>\n<p>El servicio de streaming asegura que este plan con publicidad tendr\u00eda alrededor de medio mill\u00f3n de suscriptores para fin de a\u00f1o. Para ello cerr\u00f3 un acuerdo sobre los precios minoristas, pero, seg\u00fan los informes, est\u00e1n considerando entre US$7 y US$9 por mes.<\/p>\n<p>Seg\u00fan una publicaci\u00f3n de la agencia Bloomberg, Netflix planea cobrar entre 7 y 9 d\u00f3lares (1.666 a 2.142 pesos, al cambio del d\u00eda del d\u00f3lar tarjeta) por su pr\u00f3xima experiencia \u00abad-light\u00bb, que resulta ser aproximadamente la mitad del costo de su plan est\u00e1ndar.<\/p>\n<p><em>SL<\/em><\/p>\n<p><span class=\"title-related\">Mir\u00e1 tambi\u00e9n<\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.clarin.com\/tecnologia\/netflix-adelanta-lanzamiento-plan-barato-publicidad_0_m2YaCRsbng.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva suscripci\u00f3n estar\u00e1 disponible antes de fin de a\u00f1o: qu\u00e9 fecha se rumorea. El promocionado plan con anuncios de Netflix podr\u00eda llegar antes de lo previsto. La plataforma de streaming ultima los detalles para implementar una suscripci\u00f3n de bajo costo, ante la reiterada merma de sus espectadores. De acuerdo a lo que indican varias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,3],"tags":[],"class_list":{"0":"post-69295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-portada","8":"category-tecnologia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix adelanta el lanzamiento de su plan m\u00e1s barato con publicidad * Joanpa.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joanpa.com\/?p=69295\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix adelanta el lanzamiento de su plan m\u00e1s barato con publicidad * Joanpa.com\" \/>\n<meta property=\"og:description\" content=\"La nueva suscripci\u00f3n estar\u00e1 disponible antes de fin de a\u00f1o: qu\u00e9 fecha se rumorea. 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