{"id":68947,"date":"2022-08-18T14:01:50","date_gmt":"2022-08-18T19:01:50","guid":{"rendered":"https:\/\/joanpa.com\/2022\/08\/kohls-es-un-desastre-en-mas-de-un-sentido\/"},"modified":"2022-08-18T14:01:50","modified_gmt":"2022-08-18T19:01:50","slug":"kohls-es-un-desastre-en-mas-de-un-sentido","status":"publish","type":"post","link":"https:\/\/joanpa.com\/?p=68947","title":{"rendered":"Kohl’s es un desastre en m\u00e1s de un sentido"},"content":{"rendered":"

<\/p>\n

La cadena de tiendas departamentales present\u00f3 el jueves una perspectiva sombr\u00eda para 2022, diciendo que espera que las ventas de todo el a\u00f1o caigan entre un 5% y un 6% en comparaci\u00f3n con el a\u00f1o anterior y culp\u00f3 a la alta inflaci\u00f3n por evitar que los compradores, espec\u00edficamente los consumidores de ingresos medios, gasten m\u00e1s. en sus tiendas. La compa\u00f1\u00eda tambi\u00e9n inform\u00f3 una ca\u00edda en las ventas y las ganancias para el trimestre que finaliz\u00f3 el 30 de julio.<\/p>\n

Las acciones de Kohl bajaron m\u00e1s de un 4% en las operaciones matutinas.<\/p>\n

Pero la econom\u00eda no es su \u00fanico problema. Kohl’s,<\/span> (KSS<\/span>)<\/span> similar a otras grandes cadenas, incluyendo Objetivo<\/span> (TGT<\/span>)<\/span> y walmart<\/span> (WMT<\/span>)<\/span>, tiene un exceso de inventario que no puede eliminar. El inventario de la cadena en el trimestre estuvo un 48% por encima de su nivel en el mismo per\u00edodo del a\u00f1o pasado.<\/div>\n

\u00abHemos ajustado nuestros planes, implementando acciones para reducir el inventario y reducir los gastos para dar cuenta de una perspectiva de demanda m\u00e1s suave\u00bb, dijo la directora general de Kohl, Michelle Gass, en un comunicado.<\/p>\n

\n

Curso inestable<\/h3>\n<\/p>\n

Con m\u00e1s de 1100 tiendas en los EE. UU. y alrededor de $19 mil millones en ventas anuales, Kohl’s es la cadena de grandes almacenes m\u00e1s grande de los Estados Unidos. Pero la compa\u00f1\u00eda ha tenido problemas para encontrar un camino a seguir por s\u00ed misma.<\/p>\n

Kohl’s plante\u00f3 y luego retir\u00f3 la idea de venderse a Franchise Group (FRG), un holding propietario de The Vitamin Shoppe y otras marcas minoristas.<\/div>\n
El minorista est\u00e1 probando una variedad de t\u00e1cticas para mantenerse relevante, especialmente para los consumidores m\u00e1s j\u00f3venes. Recientemente se asoci\u00f3 con la popular marca de cosm\u00e9ticos Sephora para abrir tiendas mini-Sephora en sus ubicaciones. Kohl’s dijo que la medida lo ayud\u00f3 a adquirir un mill\u00f3n de nuevos clientes desde agosto pasado que son m\u00e1s j\u00f3venes, m\u00e1s diversos y compran con m\u00e1s frecuencia que el consumidor promedio.<\/div>\n

Y la semana pasada, el minorista anunci\u00f3 que estaba implementando una opci\u00f3n de auto-recogida en todas sus tiendas para pedidos en l\u00ednea dentro de un per\u00edodo de dos horas.<\/p>\n

Pero todos estos esfuerzos, aunque necesarios para Kohl’s, no pueden camuflar por completo el problema m\u00e1s b\u00e1sico de la cadena, dijo Neil Saunders, analista minorista y director general de GlobalData Retail.<\/p>\n

\u00abDesde nuestro punto de vista, la fuente principal de los problemas de Kohl’s es interna. Lo m\u00e1s notable es que la empresa ha perdido el rumbo en t\u00e9rminos de comercializaci\u00f3n y planificaci\u00f3n de rangos y parece estar adoptando un enfoque de compra aparentemente aleatorio. El resultado es un revoltijo de productos inconexos en las tiendas, lo que se ve agravado por un deterioro muy grave en los est\u00e1ndares de mantenimiento\u00bb, dijo Saunders en una nota el jueves.<\/p>\n

\u00abSol\u00eda ??ser el caso de que, aunque un poco aburrido, Kohl’s era disciplinado y ordenado en su presentaci\u00f3n. Durante el \u00faltimo a\u00f1o, todo eso se fue por la ventana\u00bb, dijo Saunders. \u00abEn este tipo de entorno econ\u00f3mico, los consumidores abandonar\u00e1n r\u00e1pidamente las compras y las tiendas que requieren demasiado esfuerzo por muy poca recompensa\u00bb.<\/p>\n<\/div>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La cadena de tiendas departamentales present\u00f3 el jueves una perspectiva sombr\u00eda para 2022, diciendo que espera que las ventas de todo el a\u00f1o caigan entre un 5% y un 6% en comparaci\u00f3n con el a\u00f1o anterior y culp\u00f3 a la alta inflaci\u00f3n por evitar que los compradores, espec\u00edficamente los consumidores de ingresos medios, gasten m\u00e1s. […]<\/p>\n","protected":false},"author":1,"featured_media":68948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,1],"tags":[],"class_list":{"0":"post-68947","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internacional","8":"category-portada"},"yoast_head":"\nKohl's es un desastre en m\u00e1s de un sentido * Joanpa.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joanpa.com\/?p=68947\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kohl's es un desastre en m\u00e1s de un sentido * Joanpa.com\" \/>\n<meta property=\"og:description\" content=\"La cadena de tiendas departamentales present\u00f3 el jueves una perspectiva sombr\u00eda para 2022, diciendo que espera que las ventas de todo el a\u00f1o caigan entre un 5% y un 6% en comparaci\u00f3n con el a\u00f1o anterior y culp\u00f3 a la alta inflaci\u00f3n por evitar que los compradores, espec\u00edficamente los consumidores de ingresos medios, gasten m\u00e1s. 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